Kimberly Gross Kimberly Gross

Thoughts from the Driver’s Seat with Mike Nelson

The Future of Connected Cars is Now

We hear so much about the future of connected cars and the life-changing potential of automated and autonomous technologies. But many people don't realize that the vast majority of cars entering the market today are “connected” in one way or another—whether through infotainment systems, safety and crash monitoring services, or a panoply of vehicle sensors transmitting vehicle data back to the OEM for R&D and other purposes.  In a November 2020 article, Automotive World reported that 91% of new vehicles sold during that year were connected, and predicted that “embedded and aftermarket segments will see accelerated growth in 2021, and sales should return to trend in early 2022 with 115 million global connected car shipments, and a market value of $83 billion in 2025.” 

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Kimberly Gross Kimberly Gross

The California Legislature gets into the fight against “Autono-Trust”

In our recent three-part series on the marketing of automated and autonomous driving systems, we discussed the mounting pressure OEM’s are facing on multiple fronts as regulators and politicians are increasingly scrutinizing not just the safety and actual functional capabilities of autonomous driving systems, but also how they are being represented to the public.

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Kimberly Gross Kimberly Gross

Thoughts from the Driver’s Seat with Mike Nelson

Somebody’s Watching You: Tesla’s In-Cabin Camera

Partner Mike Nelson recently received a notice on his Tesla Model Y about a new over-the-air update that will allow his interior cabin camera to monitor driver engagement. The actual notice appears in the picture to the right.

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