Thoughts from the Driver’s Seat with Mike Nelson
The Future of Connected Cars is Now
We hear so much about the future of connected cars and the life-changing potential of automated and autonomous technologies. But many people don't realize that the vast majority of cars entering the market today are “connected” in one way or another—whether through infotainment systems, safety and crash monitoring services, or a panoply of vehicle sensors transmitting vehicle data back to the OEM for R&D and other purposes. In a November 2020 article, Automotive World reported that 91% of new vehicles sold during that year were connected, and predicted that “embedded and aftermarket segments will see accelerated growth in 2021, and sales should return to trend in early 2022 with 115 million global connected car shipments, and a market value of $83 billion in 2025.”
What We’re Reading
There’s no driving test for self-driving cars in the US - but there should be
The Verge, September 12, 2022
Truly autonomous cars may be impossible without helpful human touch
Reuters, September 12, 2022
Traffic Safety Agency Issues Final Guidelines for Vehicle Cybersecurity
Nextgov, September 8, 2022
The California Legislature gets into the fight against “Autono-Trust”
In our recent three-part series on the marketing of automated and autonomous driving systems, we discussed the mounting pressure OEM’s are facing on multiple fronts as regulators and politicians are increasingly scrutinizing not just the safety and actual functional capabilities of autonomous driving systems, but also how they are being represented to the public.
What We’re Reading
Bill targeting Tesla’s ‘self-driving’ claims passes California legislature
Los Angeles Times, August 31, 2022
Coming Soon to a Road Near You: Brighter Lane Markings
Bloomberg, August 31, 2022
Tesla raises Full Self-Driving price to $15,000 - is it worth it?
Electrek, September 5, 2022
Thoughts from the Driver’s Seat with Mike Nelson
Somebody’s Watching You: Tesla’s In-Cabin Camera
Partner Mike Nelson recently received a notice on his Tesla Model Y about a new over-the-air update that will allow his interior cabin camera to monitor driver engagement. The actual notice appears in the picture to the right.
What We’re Reading
J.D. Power, August 25, 2022
California phasing out gas vehicles in climate change fight
Associated Press, August 25, 2022
Elon Musk deploys team of lawyers to scrub damaging Tesla self-driving video from internet
Yahoo Finance, August 26, 2022
What We’re Reading
Tesla says Autopilot preventing ~40 crashes per day from wrong pedal errors alone
Electrek, August 22, 2022
USAA Among First Insurers to Introduce Crash Detection Technology
PR Newswire, August 17, 2022
How is new technology revolutionising the automotive insurance and repair industry?
Automotive World, August 17, 2022
It’s Common Sense! Why Automotive Industry Groups are Pressing for Common ADAS Terminology
This is part two of a three-part series on the marketing of automated and autonomous driving systems to the public, and the impact of that marketing on public perception and understanding. Check out part one on “autono-trust.”
What We’re Reading
Ralph Nader urges regulators to recall Tesla’s ‘manslaughtering’ Full Self-Driving vehicles
The Verge, August 10, 2022
Tesla Full Self-Driving effort faces mounting pressure from many fronts
Electrek, August 12, 2022
Tesla Reportedly Wins Autopilot & FSD Marketing Lawsuit in Germany
InsideEVs, August 15, 2022
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