Kimberly Gross Kimberly Gross

Do I Really Own My Car?

As vehicle connectivity becomes more prevalent, OEMs are increasingly migrating to a business model where consumers may own the wheels, engine, and seats in their new cars, but not the critical software that operates them. Because software “ownership” is directly related to profitability and control of key vehicle features, it is no surprise that an ownership battleground of sorts has emerged between OEMs and their customers.

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